Mobile Marketing

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

You may register for these courses separately or as a part of a discounted certificate package.

UGotClass Partnership

Experience state-of-the-art online learning with UGotClass. These online courses include an audio presentation from your instructor, with slides, each and every week of the course. Unlike other text-only courses, you get to hear your instructor and learn visually too. UGotClass instructors are experts and authorities in their fields. Many are authors, speakers and consultants from all over the United States and Canada. If you choose to successfully complete this online certificate program, you will get a PDF certificate verifying your successful completion of the coursework. You will pass the unit quizzes and participate in discussions to earn and document your learning and knowledge.

REQUIRED COURSES

  • Mobile Marketing
  • Creating Cell Phone Apps for Business
  • Advanced Mobile Marketing


Course Descriptions

Mobile Marketing

COURSE DESCRIPTION

More than half of U.S. consumers who’ve made purchases on their smartphones have done so in response to mobile marketing messages. Smartphones’ sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Creating Cell Phone Apps for Business

COURSE DESCRIPTION

Smart organizations across the globe are investing in building cell phone apps for their businesses to reach customers. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand how to deploy smartphone applications.

Advanced Mobile Marketing

COURSE DESCRIPTION

Get the knowledge you need to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success.