Social Media for Business Certificate
ONLINE CERTIFICATE - Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.
Visit http://www.yougotclass.org/catalog.cfm/ColumbusState
Core Classes
Introduction to Social Media
Marketing Using Social Media
Integrating Social Media in Your Organization
Contact us by phone: 706.507.8070 Register for Courses Online
SPECIAL OFFER: Take all three courses in the Social Media For Business certificate for just $495!
Introduction to Social Media
Get involved in the transition from in-person to online communication. Learn what social media are and their role in your business. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization and examine case studies of what others are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media, not just business owners.
Marketing Using Social Media
Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and type of organization. Visit http://www.yougotclass.
Integrating Social Media in Your Organization
Take away practical strategies and techniques for implementing social media for your organization or business. Learn how to create your own private social media using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Learn to choose which social media tools are right for your situation, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing, what you should be doing, and create a plan to integrate social media into your communication and marketing.
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