eMarketing Essentials
ONLINE CERTIFICATE - Get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing web site traffic, doing search engine optimization, and how to successfully employ online advertising. Instructors are experts and can provide the latest most advanced information and answers to your toughest questions.
Visit http://www.yougotclass.org/catalog.cfm/ColumbusState
Core Classes
Improving Email Promotions
Boosting Your Website Traffic
Online Advertising
Contact us by phone: 706.507.8070 Register for Courses Online
Course Descriptions
SPECIAL OFFER: Take all three courses in the eMarketing Essentials certificate for just $495!
Improving Email Promotions
Discover new ways to improve your email promotions, including when to email, what to email, and how to test email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and clickthrough rates. Learn how to improve your email promotion and responses with tracking and testing.
Boosting Your Website Traffic
Acquire basic skills to boost your web site traffic. Analyze visitor traffic, then use search engine optimization for greater visibility in Google searches. Learn to redesign your web site copy to increase your visitors and results.
Online Advertising
Make online advertising work for your organization. See how pay-per-click advertising with Google AdWords works.
Find out how to test low budget campaigns. Learn how to target local audiences. Then discover Facebook advertising and how you can determine the demographics and number of people you want to reach.
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